S8 | E76 Building a Superfoods Empire with Kristel de Groot
Kristel is half of the powerhouse team behind Your Super, one of the biggest superfood brands in the U.S. and Europe. In just over 8 years, Your Super transformed from zero to hero, with a whopping $200 million in revenue and a successful exit in October 2022. Your Super was launched when Kristel’s partner, Michael, was diagnosed with cancer at age 24. While Michael was going through chemo, Kristel started experimenting with the possibilities of using food as medicine. Since then, Kristel and Michael recently published their newest book Your Super Life.
In this episode, Kristel takes us through superfoods, wellness, entrepreneurship, motherhood, and more. She’s done it all and she’s sharing how we can all be a little healthier and listen to our bodies.
Kristel Shares:
How she became so passionate about superfoods
How superfoods can help your body (from eczema to cancer and beyond)
The evidence behind superfoods
Kristel’s journey in building her business
Most important superfoods to incorporate into your diet
Kristel’s business journey and transition into motherhood
Kristel shares more about her moon day policy where women get 1 day per month when they have a period to do what they can - from canceling their meetings to taking the day off.
Show Notes:
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*Warning- this podcast is completely unfiltered. If you are around young children, we suggest headphones.*
*Disclaimer: All opinions of our guests are their own and in no way represent that of Lexi Miles Corrin and or Nikki Bergen.*